Are You Making the Most of Your Online Presence?
It was not so long ago that marketing a product was a simple, one-way communication. Radio, TV and newspapers were the kingpins of media, advertising to a “mass market”. We were told “Coke is the Real Thing” and we bought it. Wasn’t there a point where we all “Wished we were an Oscar Meyer Weiner”? And definitely, the collective “we” were all “Stuck on Bandaid”. There was no alternative source for consumers, who eagerly swallowed every word fed to us by our trusted media sources. We watched, listened and bought, no questions asked.
Press “Fast Forward” on that old VHS Video Recorder your parents may still have, and suddenly here we are, soaring into a future where the Marketing Model has a dramatically different face. While the perennial TV commercial or Radio broadcast may still capture the consumer’s eye or ear, the simple fact is: we want to know. “What is in the product?” “What other choices are out there?” “What do other consumers think of this product or service?” “Where should I purchase it from?”
Where do they turn to for that information? To your website.
Popular misconception is that only young people use these technologies but in fact, nearly all of the buying public now use them. Baby boomers have embraced the Internet, eagerly joining the new, multi-point conversations and happily making on-line purchases on items they feel confident in buying because they have been able to research them. They are joining social media sites with the younger generations through services like Facebook and Twitter, which have more than 700 million members combined—and YouTube, which gets 300 million visitors a month.
At Barking Turtle Media, we sincerely believe the future of your bottom line – the full potential of your profit and growth, lies with the strength of your online presence. Let us help you with an Online Marketing Strategy to sell your information products. Research shows that many prospective customers may be attracted to a site, but may wander away unless they are skilfully drawn to interact and communicate with your business. Unless you know who they are and how to keep them, simply increasing traffic is a waste of your valuable time and efforts. Let the Online Marketing Strategy of Barking Turtle Media increase the number of quality leads and paying customers to your website and see what a difference it makes!
